Thursday, March 25, 2010

It’s not you, it’s your furniture

Do you suffer from periodic creative droughts? If so, your furniture may be holding you back.
Steelcase’s Turnstone division recently launched Campfire, a line of informal office furniture inspired by familiar indoor and outdoor spaces for small businesses. The seven-piece furniture line boasts a paper table with a glass surface similar to a white board or a paper pad top for ideas on the go. Furniture groupings have kicky names such as Island, Base Camp, Oasis and my favorite Shanty. The big lamp is reminiscent of a beach umbrella, the big table is similar to a kitchen table and the big lounge is, well, you get the picture.
While Campfire is designed to foster creativity and teamwork— chatty co-workers can be the biggest creativity buzzkillers. Will small businesses owners bite or just go work in the park for inspiration?

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