According to the Color Marketing Group there will be more evolution than revolution in color trends in 2009. Here’s a breakdown of 2009 color trends and my “commentary”:
Purple, Purple, Purple!
Emerging as a hot fashion color last fall, purple is not just a fad – it’s an entrenched trend, strongly influenced by the election. (After all, red plus blue equals purple.) Look for a greyed-out violet that works equally well as an accent or a neutral, as well as redder, plummier purples and bluer-influenced fuchsias in a huge range of products. Purple is 2009's "must have" color.
"OK, purple is a classic. This must be where the 'evolution' part comes in."
Blue is the New Green
Various greens have symbolized "green living" over the last few years, but in 2009 the "green" environmental message is delivered by the color blue. There are watery blues, sky blues and a whole range of blues that now represent our commitment to living on a greener planet.
"I’m not really buying this. Blue is a calming color and most people like the color blue."
Cooled-down, Greyed-out Browns and Greys
Complex neutrals satisfy our urge toward classic colors in an economically challenged time. They also bridge the area between black, which seems harsh, and brown, which doesn't seem strong enough.
"So, people are depressed and are going to live in drab houses and wear drab clothes to show the rest of us how depressed they really are? I’m pretty sure these were goth kids in high school."
Yellow for Energy
The neutrals may have greyed, but look for lots and lots of bright vivid yellow to give us energy as we re-build the economy. It's the stand-out accent color for 2009.
"I love yellow. I don't know what I would do if yellow becaume out of style. I might turn into a goth kid--enter sad music... I am human and I need to be loved...."
Bright Accents from India, China, and Turkey
The exotic has become the familiar. Oranges, turquoises and teals, reds, and yellows will abound in hues from far-away countries that now seem very near. They are the optimistic touches we crave.
"So, because the economy is crappy we’ll all be forced to decorate ala World Market and Pier 1? Hoo-ray."
White is now a Business Color
Technology has produced amazing new (and very practical) finishes, which helps explain why white is showing up everywhere, even in corporate board rooms. The contrasts are all in the finishes: matte versus gloss; shine and shimmer on reflective surfaces; textured whites versus smooth -- all washable and cleanable. White also represents purity of thought, motive and result - exactly what we want from businesses now.
"I hope they didn’t hurt themselves coming up with this epiphany."
Mauve is back
It's mauve. Remember mauve? An old color that looks new again, in dusty violet shades, mauve works as an accent but also serves now as a neutral, punched up by those bright Asian accents (orange, turquoise, teal, red, and yellow.)
"60-something pumas will be thrilled. In fact, I’m going to call my mother right now and let her know to retrieve all her old mauve throw pillows from Goodwill."
Purple, Purple, Purple!
Emerging as a hot fashion color last fall, purple is not just a fad – it’s an entrenched trend, strongly influenced by the election. (After all, red plus blue equals purple.) Look for a greyed-out violet that works equally well as an accent or a neutral, as well as redder, plummier purples and bluer-influenced fuchsias in a huge range of products. Purple is 2009's "must have" color.
"OK, purple is a classic. This must be where the 'evolution' part comes in."
Blue is the New Green
Various greens have symbolized "green living" over the last few years, but in 2009 the "green" environmental message is delivered by the color blue. There are watery blues, sky blues and a whole range of blues that now represent our commitment to living on a greener planet.
"I’m not really buying this. Blue is a calming color and most people like the color blue."
Cooled-down, Greyed-out Browns and Greys
Complex neutrals satisfy our urge toward classic colors in an economically challenged time. They also bridge the area between black, which seems harsh, and brown, which doesn't seem strong enough.
"So, people are depressed and are going to live in drab houses and wear drab clothes to show the rest of us how depressed they really are? I’m pretty sure these were goth kids in high school."
Yellow for Energy
The neutrals may have greyed, but look for lots and lots of bright vivid yellow to give us energy as we re-build the economy. It's the stand-out accent color for 2009.
"I love yellow. I don't know what I would do if yellow becaume out of style. I might turn into a goth kid--enter sad music... I am human and I need to be loved...."
Bright Accents from India, China, and Turkey
The exotic has become the familiar. Oranges, turquoises and teals, reds, and yellows will abound in hues from far-away countries that now seem very near. They are the optimistic touches we crave.
"So, because the economy is crappy we’ll all be forced to decorate ala World Market and Pier 1? Hoo-ray."
White is now a Business Color
Technology has produced amazing new (and very practical) finishes, which helps explain why white is showing up everywhere, even in corporate board rooms. The contrasts are all in the finishes: matte versus gloss; shine and shimmer on reflective surfaces; textured whites versus smooth -- all washable and cleanable. White also represents purity of thought, motive and result - exactly what we want from businesses now.
"I hope they didn’t hurt themselves coming up with this epiphany."
Mauve is back
It's mauve. Remember mauve? An old color that looks new again, in dusty violet shades, mauve works as an accent but also serves now as a neutral, punched up by those bright Asian accents (orange, turquoise, teal, red, and yellow.)
"60-something pumas will be thrilled. In fact, I’m going to call my mother right now and let her know to retrieve all her old mauve throw pillows from Goodwill."
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