Design maven Diane Von Furstenburg has never been afraid to take risks—including expanding her brand in a recession.DVF recently teamed with Storetech+Co to create a posh, high-style shopping experience. The design focal point, a custom Swarovski chandelier features suspended crystal droplets against a contemporary white interior. The soft metallic finish absorbs and softly reflects a continuously changing color palette. Adding to the glamour are Venetian plaster ceilings and gleaming white terrazzo flooring adorned with exotic skin rugs.
Plasma screens are strategically placed to showcase DVF runway shows, and her designs and accessories are shown on floor-to-ceiling custom millwork throughout the boutique.
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