Technology is shaping how we live and what we buy. A savvy furnituremaker in Oregon, Substrata, sells a gorgeous line of custom wooden cases and docking stations for the iPad, iPhone and other personal electronic devices. The cases are made from exotic woods such as, Zebrawood, Maple, Fir, Walnut, Padauk and Wenge. The tech accessories as well as other products create a nice revenue stream when consumers are hesitant to invest thousands in a custom piece of furniture. A $100 to $150 custom case for their newest toy is easier to swallow. iWant one!
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